The End of Boring Branding

Escape the AI average. I combine high-level strategy with hand-drawn illustration to build a one-of-a-kind original brand.

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Mabel
Chief Security Officer
(and Treat Consultant).

Your Guide Away from the Herd

I’m Lorrane (but you can call me Lor). For over a decade, I’ve helped creators and small businesses worldwide stop hiding behind 'safe' corporate designs. With a background in advertising and game design, I don’t just make things look pretty—I build brand universes.

I believe that while algorithms and quick fixes can help you get an idea off the ground, a truly professional result requires a human heart. You deserve a strategic foundation that goes deeper than just visuals—one that builds a real, lasting connection with your audience. I’m here to bridge the gap between 'getting by' and 'getting noticed.'

When I’m not plotting a brand’s next big move or crafting bold designs, you’ll find me venturing bravely into dungeons and embarking on epic journeys in video games."

• Illustration-Driven Branding • Strategic Rebellion • Creative Direction • Hand-Crafted Worlds • Brand Consulting • Beyond the Template • Custom Websites • 100% Human

Selected Work

Futuristic scene with a woman in retro-style clothing and a space helmet, holding a coffee cup, walking through a coffee plantation at sunset. A spaceship hovers nearby, with a large moon in the background and the text 'NOVA Coffee' in the sky.

Illustration-driven brands that evolve into immersive worlds — merch, stories, websites, and experiences that stick.

The Challenges You Face

Building a brand shouldn’t feel like a shot in the dark. Many of my clients come to me feeling stuck because:

The "Generic" Trap: You fear looking like everyone else or being mistaken for a generic, AI-generated template that lacks a human soul.
The Identity Blur: Your visuals lack consistency—every post or design looks like it came from a different business, confusing your audience.
Visual Noise: You have a logo that is too busy, hard to scale, or simply fails to be remembered after a single glance.
Decision Paralysis: You are lost at the starting line, unsure which colors, styles, or files you actually need to build a professional foundation.
Strategic Void: You have plenty of ideas but no clear roadmap, leading to a brand that doesn't reflect your personality or connect with your true audience.

The Escape Plan

I’m here to help you break free from generic standards. You weren't born to blend in.

Branding

Identity for the Outliers: Most brands blend in. Yours won't. I craft hand-drawn, strategic identities that connect with people's hearts, not just their eyes. We’re not just making a logo; we’re making your mark.

Creative Direction

The Blueprint: Before we draw a single line, we find your voice. We dig into the soul of your business to find the "why" that makes you different, ensuring every move you make is a middle finger to the status quo.

Advertising Experience

The Strategy Shift: You need to grow without sounding like a corporate robot. I use my advertising background to blend marketing "smart strips" with bold design, creating visuals that convert because they actually feel human.

Websites

A Home for Your Rebellion: A website should do more than sit there; it should work for you. I build visually rich, strategic sites that turn "just browsing" into "take my money," all while keeping your unique personality front and center.

Consulting

Need guidance before you dive in?
I offer 1:1 paid consulting sessions to help you refine your brand direction, visuals, or marketing approach with actionable, creative insights.

Illustration & Character Design

Worldbuilding: Your brand can be more than a product, it can become a universe. I create characters and custom assets that give your audience a reason to stick around, turning a simple business into a living, breathing story.

WEAPONS OF MASS CREATION

Branding
Graphic Design
Advertising
Website Design
Illustration
Copywriter
Game Design
Game Developer
Video Editing
Photography
Event Organizer

Born curious.
Gamer at heart.
Rebel by nature.
Traveler as hobby.
Content Creator because is fun!

Start Your Rebellion

Book your free Discovery Call.

Behind every unforgettable brand is a founder who decided to stop following the herd. If that’s you, I’m ready to help.

The first step in The Escape Plan is a simple, free conversation. We’ll talk about where you are, where you want to be, and how my illustration-driven strategy can get you there. No pressure—just a clear path forward for your brand.

F.A.Q.

Curious Minds Never Follow the Script!

I’m currently going through a rebrand — my old identity, Lor Artist, is evolving into simply Lor, and soon all my platforms will reflect my full name, Lorrane Bernardes. Over time, I’ve grown, studied, and learned so much more to offer my clients that my previous brand voice no longer fully represents who I am or what I create today.
During this transition, you might still come across Lor Artist or references to it — I’m taking things slowly to make sure my long-time clients feel comfortable and included in this change. Thank you for your patience and support while I evolve into this new chapter!
The first meeting is free. Why? Because I want us to get to know each other, talk ideas, and see if we’re a good fit. When you send me an email to schedule it, I’ll share a short briefing. After our chat, if it’s something I can help with, I’ll follow up with next steps; clear, simple, and honest.
logo without a soul is just noise. Most designers give you a "coat of paint," but I build the engine.
- The Brand Book: We start with your Strategic DNA—defining your voice, SWOT analysis, and audience personas. This is the roadmap for how you sound and behave.
- The Identity: Only then do we move to the "Famous Logo." We translate that research into visuals, colors, and fonts that actually mean something.
- The Result: When you mix deep research with custom artistry, you don’t just get a logo—you get Branding. A system designed to make "blending in" impossible.
I don't follow the herd. If you’re looking for a quick graphic, I’m probably not your designer. But if you’re looking to build a rebellion, let’s talk.