Cute koala holding a rainbow-colored bag with a rainbow and clouds on it, with a rainbow in the background.

Branding
Character Design
Illustration
Packaging

Inspired by a creative mom in Greece who turned snack time into playtime, ABC Lunchies brings fun to every bite. As the lead designer, I developed the full brand identity — from the playful koala mascot and card sets to the overall graphics and packaging — creating a cheerful world that makes even picky eaters excited to eat.

A young boy with red hair, wearing glasses, a blue t-shirt, denim shorts, and red sneakers, walking outside with a blue backpack and holding a lunchbox that has a colorful bear illustration and the words 'A B C Lunchies' on it.
Four colored circles in a row: black, pink, orange, and blue.

Color Palette

The color palette combines dark gray outlines to keep the illustrations soft and readable, with vibrant tones of Tiffany blue, bright orange, and a purplish red to create contrast and energy. The mix creates a playful yet balanced look that feels fun, inclusive, and engaging for both boys and girls.

Cute cartoon koala hugging a large orange.

World Building & Card Set Illustration

Built around a playful koala and rainbow universe, the illustrated world expands across a full set of educational cards. Each illustration features the character in different poses, holding fruits, hearts, and symbolic elements that help teach kids about healthy foods, emotions, and everyday activities in a friendly, approachable way.

Colorful illustration of tags for Abc Lunchies featuring cartoon koalas, rainbows, and playful backgrounds in pink, purple, and orange. The tags display the website abclunchies.com and include a QR code and playful graphics of koalas and fruits.
Set of four colorful illustrated cards featuring a koala character in various space-themed scenarios, each with Greek text and the ABC Lunchies logo.
Cute cartoon koalas with sunglasses and accessories celebrating 'ABC Lunchies' with a pink drink, carrots, apples, a heart, a camera, and a scooter in a colorful playful scene.
Follow ABC Lunchies