Cute koala holding a rainbow-colored bag with a rainbow and clouds on it, with a rainbow in the background.

Branding
Character Design
Illustration
Packaging

Inspired by a creative mom in Greece who turned snack time into playtime, ABC Lunchies brings fun to every bite. As the lead designer, I developed the full brand identity — from the playful koala mascot and card sets to the overall graphics and packaging — creating a cheerful world that makes even picky eaters excited to eat.

Colorful illustration of tags for Abc Lunchies featuring cartoon koalas, rainbows, and playful backgrounds in pink, purple, and orange. The tags display the website abclunchies.com and include a QR code and playful graphics of koalas and fruits.
Cute cartoon koalas engaging in various activities outdoors on a pink background. One koala is holding an orange pumpkin with a straw, another is eating broccoli, one is in a hot air balloon, and the last is sitting on a watermelon float. The scene includes clouds, rainbow, sun, and cucumber slices.
Colorful illustrated cards featuring a cute koala character in various playful scenarios, with text in Greek describing imaginative activities and products, set against a pastel background with decorative patterns.
Set of four colorful illustrated cards featuring a koala character in various space-themed scenarios, each with Greek text and the ABC Lunchies logo.
Cute cartoon koalas with sunglasses and accessories celebrating 'ABC Lunchies' with a pink drink, carrots, apples, a heart, a camera, and a scooter in a colorful playful scene.
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