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LET'S BUILD YOU AN AWESOME BRAND!

• Illustration • Branding • Strategy • Graphic Design • Hand-drawn

• Illustration • Branding • Strategy • Graphic Design • Hand-drawn

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The Challenges You Face

  • Lacking personality: You’re terrified of looking like a generic, AI-generated, soulless template.

  • The Forgettable Logo: Your visuals are either too messy or too boring to stick in anyone's mind.

You feel like an average brand 😥

How I help you

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Using my signature LOR System, I blend psychology, strategy, and artistry hand-drawn, all tied together through rich storytelling. This way we can ditch the average brands and build something really unique.

Every project is built on two core foundations:

  • Pillar 1: Brand Blueprint (Essential Strategy)

  • Pillar 2: Brand Visual Guidelines

Essential First, Visuals Second.

I don't just build logos, I create illustrated brands with deep personality, purpose, and story

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1. Brand Blueprint: Essential Strategy

Before designing visuals, I use my proprietary framework built on storytelling and psychological architecture.

  • Brand DNA: Discovery & Art Direction.

  • Brand Narrative: Manifesto & Archetype

  • Audience Mapping: Target & Persona

  • Brand Prism: Internal & External brand aligment.

We don't draw a single line until we know exactly who we are fighting for

〰️

We don't draw a single line until we know exactly who we are fighting for 〰️

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2. Brand Visual Guidelines: Once the strategy is locked, we translate it into a tangible, high-end visual system.

  • Primary, Secondary, and Sub-mark Logos

  • Custom Color Palette & Typography System

  • Visual Assets (Pattern, Icons, and Stationery)

  • Stationery designs & Real-Life Mockups

  • Technical Files (Watermark, Favicon, Web/Print files, Color Checker)

  • Usage Guidelines (The Do’s and Don’ts)

Investment starting at:
$800 USD

Investment includes the Brand Blueprint + Visual Identity + Proof of Authorship with timestamp certificate + Copyright transfer clause + Exclusive entry into The LOR Guild (Alumni-only milestone rewards to help launch your future campaigns).

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Let's start!

The Mission Path:
How We Work

  • It starts with a deep dive. I send you a detailed briefing to uncover the heart of your business.

  • We meet to review your briefing and ensure we are a perfect fit in a short call. I want to understand your vision before we commit. Following this, I send your final tailored quote.

  • The work begins! I analyze your market and audience to define the core DNA that will set you apart from the "herd."

  • We meet during a call where I present two distinct logo concepts to pick one. You choose the path we follow. Any revision can be requested, and then we can move to the next step.

  • I transform your chosen direction into the remaining visual designs, like stationary, patterns, assets… Following any adjustment you may wanted during the creative direction. Any revision can be requested in this step.

  • I present your new brand in action following the choosed logo. In this section, we bring your identity to life through custom patterns, funcional assets, business card, and real-world mockups.

  • We polish the details until they are perfect. I organize everything into a clean, easy-to-use Dropbox folder with all the guidelines you need.

  • Mission Duration Quality is our best weapon. A standard brand build takes roughly 2 to 4 weeks. Since I don't follow a "one-size-fits-all" herd mentality, the exact timeline and final file set will be customized to fit your specific brand goals.

    View the Service Agreement for a complete breakdown of project standards.

Review the Service Agreement Here

F.A.Q.

  • Depends, while I don’t deliver standalone logos or just Pilar 2, I do offer my illustration skills.

    If you are looking for illustrations, packages, labels, or anything that you need illustration work, contact me! Let's talk about it!

  • LOR System is my signature framework, designed specifically for illustrated brands, the LOR System replaces brand-in-a-box checklists with a connected creative loop.

    • Psychology & Strategy: We start by excavating your brand’s core, uncovering your archetype, ideal client, target, X-factor that sets you apart.

    • Storytelling: We channel those strategic insights into a complete customer journey, transforming abstract positioning into tangible messaging you can use across all platforms and campaigns.

    • Artistry: We bring your core narrative to life through custom hand-drawn human made visuals, ensuring your brand strikes an emotional chord with your audience and visually communicates your value.

    I don’t just create logos. I build brands with personality, story, weight, and meaning.

    You won't find this structure anywhere else! 😉

  • The LOR Guild is an alumni-only referral program created to celebrate clients who value deep strategy and custom artistry. As soon as we complete your brand identity project, you’ll be rewarded with your official Guild Member badge along with the full program details.

    From there, simply send 5 new business owners my way, once they sign on, you unlock a $1,200 Campaign Planning session with me as your dedicated Creative Director.

Brand vs Mascot

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Brand is Recognition & Authority

When the foundations are translated into a physical form, we create the visual anchor known as the Logo. It identifies your business fast and simple. More than just a mark, it is the constant and scalable seal of your identity.

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Character/Mascot is Connection & Storytelling

While the logo identifies you, a character connects with people on a human level. It acts as a "Guide" or a "Hero" for your community,

→ Can be added to the branding package.

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Start Your Rebellion

Tell me about your vision.
Complete this short project brief below, and let's get to work.

start my journey