A logo with a French theme features a stylized Eiffel Tower, a classic red telephone booth, and a French flag, accompanying text that appears to be a tourism or travel-related brand name.

Branding
Character Design
World Building
Illustration
Packaging
Social Media Design
Merchandising

Katia Paris Londres puts people first — crafting bespoke travel experiences across France and the UK that reflect each traveler’s unique style and story. As the lead designer since 2019, I’ve been developing the brand’s entire visual universe, from its identity to every detail that makes each journey feel personal and unforgettable.

Brand


Katia Paris Londres was created by merging the identities of France and the UK, with a strong focus on Paris and London as core references. A white cat with orange markings was developed as the main character, serving as a recognizable visual element to connect locations, stories, and experiences.

Cartoon white cat wearing a flowery shirt and a sun hat, smiling with eyes closed, holding a globe in one paw and a suitcase in the other, ready for travel.
Illustration of two cats with a French flag, a British flag, and a red telephone booth, alongside the text 'Katia Paris - Londres' with a red heart.
A white and orange cat sitting inside a traditional red British telephone booth, looking out through the window.
A white and orange cat sitting on green grass in front of the Eiffel Tower in Paris, France, with clear blue sky and trees in the background.
Cartoon illustration of a cat with orange and white fur, wearing a red scarf, sitting on a stylized satellite with a circular body, blue and yellow propellers, and blue solar panels.

Elements


The key visual elements include the iconic red British phone booth and the Eiffel Tower, chosen for their instant recognition and strong cultural association.

Character Design


The main character is a central element of Katia Paris Londres, designed to guide clients through the brand experience in a friendly and approachable way. By placing the character at the core of the visual identity, the brand builds a closer connection with its audience, making the journey feel more personal and engaging.

A cute cartoon white cat with orange spots, holding a British flag, sitting in a red double-decker bus decorated with another British flag.

+300 assets created

Illustration of cute cats among large pink flowers and green leaves on a dark background. The cats are engaging in various gardening activities, with one wearing a sun hat and holding a trowel, another inside a wheelbarrow filled with flowers, and others interacting with the flowers.

Color Palette


The color palette draws from the national flags of France and the UK, complemented by yellow to reference the Eiffel Tower. Secondary colors—such as purples, greens, pinks, and oranges—were added to bring warmth, playfulness, and flexibility to the visual system.

Three cartoon cats with orange stripes enjoying summer activities, with colorful balloons in the background. The first cat is holding a popsicle, the second is smiling with closed eyes, and the third is wearing a hat labeled "RIO" and holding a magazine labeled "GLOBO".

World Building


An extensive illustrated world was created around the brand, expanding the main cat character through multiple poses, scenarios, and activities. This approach added personality, narrative depth, and versatility to the visual identity.

Cute cartoon cat in a spacesuit riding a whimsical spaceship with a rainbow and antennae
Cute cartoon cat with a blue hat holding a baguette and a red heart.

Audience Connection


Katia Paris Londres is designed with clients at the center of the experience. The brand focuses on creating a sense of comfort and trust, positioning Katia as a reliable guide for personalized journeys through Paris

+50 Illustrated mugs created

Close-up of a white ceramic mug with a colorful pattern of cartoon cats and cacti, set against a pink background.
White mug with cartoon cats dressed as gardeners, surrounded by green plants and leaves, on a light green background.
Close-up of a decorative ceramic mug with a lavender theme featuring cartoon cats, lavender flowers, and small hearts on a light purple background.
A white coffee mug with illustrations of cats engaging in French-themed activities, such as carrying a camera, playing guitar, and riding a bicycle, surrounded by small hearts, French flags, and food icons.
A white mug with colorful illustrations of a cat hugging a fruit, avocados, lemon slices, cherries, bananas, and other fruit and food items on a pink background.
Close-up of a white mug featuring a cartoon design of sunflowers and cute animals, including a cat with a hat and a smiling bunny, with a yellow background.
A colorful ceramic mug with illustrations of a cat driving a van with peace symbols, rainbows, flowers, hearts, a guitar, and the words "Good Vibes."
A white ceramic mug decorated with cartoon cats, Union Jack flags, hearts, and the word 'LONDON.'

Merchandising


The complete visual system and world building allow the brand to expand easily into merchandising. Illustrated assets are adaptable to multiple products, with mugs being the most commonly produced items, while maintaining flexibility for future applications.

A cute illustration of a cat dressed as a wizard with a pointy hat, sitting beside a luggage cart filled with bags, books, and a bird in a cage, surrounded by sparkles.
Cartoon dog sitting on a blue armchair holding a guitar and a small Union Jack flag, wearing sunglasses and a peace sign shirt, with a neon sign that says "mood" in the background.
A cartoon illustration featuring a blue British police box, a white cat wearing red glasses and a red tie holding a wrench, a wooden butterfly pin attached to the police box, and a small cloud with a crying face.

Social Media


As head designer and illustrator, I developed a wide range of visual assets for social media, including illustrations, compositions, and layouts. All content follows a cohesive aesthetic to ensure consistency and strong brand recognition across platforms.

+800 posts for social media created

Colorful flyers about travel, gardening, pancakes, and London featuring cartoon cats with landmarks like the Eiffel Tower and Big Ben.

+200 Instagram Stories

Three colorful promotional flyers for Katia Paris London featuring cartoon cat characters with various Paris and London themed illustrations and patterns.

+100 illustrations created

Cartoon illustration of a white cat with orange stripes sitting on a park bench, wearing a red and yellow striped scarf, holding a steaming blue mug, surrounded by orange and green trees, with a bicycle leaning against a tree on the left, and the use
A cute cartoon cat with orange stripes relaxing on a pink and blue inflatable float in the water under a yellow sun, surrounded by beach scenery including a palm tree, starfish, and seashells.
Cartoon of a white and orange cat sitting on a wooden park bench, wearing a wide-brimmed hat with flowers, drinking tea. The scene includes pink cherry blossom trees, blue birds, a red telephone booth, and a yellow Eiffel Tower in the background.
A cartoon illustration of a snowcat and a snowman enjoying winter. The snowcat is wearing a colorful beanie with a pom-pom, a teal jacket, and holding a mug. The snowman is wearing a red Santa hat, a red scarf, and has a carrot nose, with eyes and bu
A cartoon cat wearing 3D glasses sitting on a blue armchair, eating popcorn while watching TV. The room has purple walls, a yellow curtain with a flower, a side table with a cupcake, and a slice of cake with a cherry. There are also some popcorn piec
A cute cartoon orange and white cat sitting at a wooden table holding a yellow crayon and drawing. There is a glass of water on the table, a window with purple curtains, a green plant, and a framed sun picture on the wall in the background.
A colorful graffiti wall featuring the words 'Love' and 'Peace' with city names Paris and London. A white cartoon cat with orange stripes is standing on the sidewalk holding spray paint cans. There is a stop sign, spray paint bottles, and a boombox n
Set of four cartoon-style cat faces with words underneath each, reading 'LOVE', 'WOW', 'HAHA', and 'SMACK', with colorful hearts, stars, and expressive facial features, and purple and yellow text above that says 'and much more!'
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Cartoon illustration of a colorful city street with a red double-decker bus, two cats, a telephone booth, trees, buildings, and a Ferris wheel in the background.