Cute illustration of two smiling dogs with pink cheeks, a pink bag, and a branch with leaves, next to the text 'ToyDog' in stylized font.

Tworgis is an e-commerce brand for women’s accessories, designed for an audience in their 20s to 50s. Its visual identity is built around a corgi-themed concept, creating a warm and feminine brand presence.

Branding
Packaging

Logo Icon Design


The logo features two corgis, reflecting both the brand name “two” + “corgi”, and a personal homage to the owner’s two corgis. This choice brings authenticity, warmth, and a strong emotional connection to the brand.

Five circular icons with different illustrations: a pink tulip flower on a green background, a white heart on an orange background, a brown paw print on a beige background, a smiling dog face with a pink background, and a smiling cat face with a pink background.

Color Palette


The palette uses soft pinks and warm tones to reinforce a feminine mood, harmonizing naturally with the orange and white of the corgis’ fur. Subtle touches of green add freshness and a nature-inspired balance.

A young woman with red hair and sunglasses on her head is lying among pink daisies, smiling with closed eyes on a sunny day.
Woman sitting outdoors at a cafe with two corgi dogs, sipping from a white cup, with a flower arrangement on the table and a tote bag on the ground.
Cute cartoon illustration of a dog's face with pink hearts around it.

Overall Feeling


The visual direction was designed to feel feminine, floral, and aesthetic.
A balance between youthful charm and refined elegance ensures the brand resonates with women from their 20s to 50s, remaining playful yet classy across age groups.

Pattern of pink flowers with green leaves and brown stems on a light pink background with pink and white dots.
Pattern of stylized flowers with green leaves on pink background with white dots.
Pattern of pink bell-shaped flowers with green leaves and small pink and white dots on a tan background.

Patterns


Custom patterns were developed using the brand’s floral elements and color palette. Designed for versatility, they can be applied across packaging, wrapping paper, boxes, stickers, and backgrounds, ensuring visual consistency throughout the brand.

A thank you gift box decorated with floral patterned wrapping paper, featuring a cute dog illustration and stickers, on a peach-colored background.
Stack of business cards for Tworgis featuring a logo with two adorable corgi dogs, greenery, and a pink purse. Contact info includes website, email, and social media handles.
Illustration of a leafy plant or shrub with small pink bell-shaped flowers distributed among green leaves.
A black and white logo of the Nike brand with the iconic swoosh.