Illustration of a cheerful child holding an orange and a red apple, both with striped straws, with the text "The Honest Shop" next to the child.

Branding
Character Design
Illustration
Packaging
Menus
Social Media Posts

Inspired by a joyful one-year-old and his love for nature, Jah Jah is a California-based brand that celebrates healthy living through fun, colorful design. I brought this world to life as the lead designer, crafting every detail — from the characters and labels to the packaging and social media — to make the brand feel as bright and full of life as Jah Jah himself.

Three glass bottles filled with orange, red, and green beverages with condensation, standing against a yellow background, each with a white cartoon girl holding a spoon and a bowl on the front.
A young girl with curly hair and earrings is smiling while holding a glass of pink juice outdoors.

The Jah Jah logo was inspired by a 3D AI–generated reference of an Afro boy provided by the client, reimagined into a friendly, simplified mascot that feels playful, warm, and family-friendly.

Digital illustration of a young boy with curly hair wearing a rainbow hat and overalls, standing in a colorful fruit market, with a strawberry, orange, and pineapple nearby; featuring a smaller photo of a lively farmers' market and an illustrated palm tree with a pink drink, with festive flags and fruit stalls in the background.
Cartoon of a happy child with curly hair wearing a sombrero, holding a large pink cup filled with ice cream and toppings.
Close-up of a young child laughing outdoors.
Cartoon illustration of a boy with curly hair holding a strawberry and an orange, with a rainbow and greenery in the background, and the text 'Jah Jah's Juice Garden' below.
Cartoon of a happy child with curly hair wearing blue overalls, holding chopsticks.
Four colorful circles in a row: green, orange, red, and yellow.

Color Palette

Leaf green, bright orange, yellow, and red, was chosen to reflect the natural juices we make while appealing to both kids and parents. Green represents nature and freshness, while orange, yellow, and red bring energy, warmth, and appetite appeal, creating a joyful, playful world rooted in healthy living.

Time to Glow Campaign

Time to Glow was a cleansing campaign focused on parents — especially moms of Jah Jah consumers. Built around four daily juices, the campaign encouraged healthy habits throughout the day, supporting energy, digestion, skin glow, and gentle cleansing, helping moms reset and feel renewed in time for the holidays.

Four bottles of juice labeled "Jack's Juice Garden" in orange, green, red, and purple colors, with a background that says "Time to Glow!" and small icons of fruits and vegetables at the bottom.

Design Approach

The campaign blends Jah Jah’s playful, hand-drawn cartoon style with a fresh, modern look. Natural elements like green leaves and earthy tones reinforce the health focus, while the familiar illustration style keeps the visuals fun, approachable, and instantly recognizable as part of the Jah Jah brand.

Screenshots of a juice brand's social media posts advertising pre-order and pickup options for their drinks, including different juice blends and a hydration support product called 'Hydration Hero' with suggested usage timings and benefits.
Cute cartoon character with curly hair, holding a map and a location pin, smiling with eyes closed, against a colorful rainbow background.
Cartoon of a young girl with dark curly hair, wearing a rainbow hat, a red cape, and a superhero outfit with a lightning bolt emblem, standing confidently.

Character Design

Designed for world-building, Jah Jah’s mascot allows endless poses and product possibilities, making it easy to expand across packaging, merch, and new brand experiences.

Cartoon coconut character with glasses and a straw hat, holding a walking stick, surrounded by a yellow badge with the text 'New Crew Member - Wait the Coconut!'

World Building

To expand the Jah Jah universe, new characters, objects, and scenes were created to bring the brand’s world to life. This flexible system allows Jah Jah to grow beyond packaging into storytelling spaces like coloring pages, comics, and merchandising, opening the door to endless creative extensions.

Cartoon character of Jaden, the Juice Guardian, wearing a cape and visor, holding a shield with a lightning bolt, surrounded by leaves, with the text 'New Crew Member' at the top and 'Jaden the Juice Guardian' at the bottom, promoting Jah Jah's Juice Garden.
A cartoon girl dressed as a superhero with a red shield emblem on her chest, red cape, and blindfold, jumping with a joyful expression. The background is pink and blue with playful fruit and juice bottle illustrations. Text reads 'New Crew Member Jada The Red Shield!'.
Colorful children's activity booklet focusing on germs and health, including a word search, comic strip, and superhero theme.

Comic Book

A mini Jah Jah comic book combining short stories and interactive activities like word searches and coloring pages. Built around a fun hero theme, it introduces kids to healthy food and vitamins in a playful, engaging way.

Colorful juice stand with a rainbow striped canopy and signage for Jah Jah's Juice Garden, featuring a cartoon girl drinking juice, set up in a parking lot with trees and cars in the background.

Social Media

Collection of four colorful children's activity book covers from Jah Jah's Juice Garden. The first cover features a tropical theme with a yellow school bus, palm trees, a smiling sun, and a cartoon girl with dark curly hair, titled 'Where Should We Pull Up Next? The Brain Freeze Tour.' The second cover shows a cartoon girl with dark curly hair and glasses holding a glowing cup, with the text 'Glow Mode: Unlocked! Wait... Why Is My Cup Glowing?!' The third cover displays a superhero girl in a pink mask, titled 'No Sick Days: No Sick Days on Our Watch!' The fourth cover shows a cartoon girl with dark curly hair lounging in a bubble bath with a drink, accompanied by a character with glasses, saying 'Jah Jah... You Gotta Come Down!'
Black and white coloring pages featuring children at a juice garden. The first page promotes a kids' fun run event called 'Zoomin to the Moon.' The second page shows a child with a drink surrounded by fruits and a juice stand labeled 'Fall Poppy Sippee,' with a unicorn figure. The third page depicts a smiling child in a space suit with planets, stars, and a sun in the background. The fourth page illustrates a birthday celebration with children, fireworks, and a banner that says 'Murrieta Birthday Bash.'
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