Black and white sketch of a dog lying down with a ball in front of it.

Persona — Mochi Paws

Age: 25–45
Profile: Devoted, design-minded pet parents who value wellness over mass-market junk. They treat their dogs to fresh-baked, human-grade rituals that match their own standards.

Art Direction
Branding
Social Media
Typography
Copywriting

Tools
Procreate • Affinity Designer • Flow

Mochi Paws bridges clean nutrition with patisserie-level aesthetics. Rejecting mass-market junk to craft health high-ending treats, turning the post-park ritual into pure, uncompromising joy.

A black background with white text saying, 'Impossible to ignore, but easy to unplug.'
Black and white logo with text that says 'NO' in large letters and the word 'NO' in smaller letters underneath.
A logo featuring a cartoon dog with shining eyes, wearing a face mask, holding a fork and spoon, with the text "Good Dogs Get Mochi Paws" and "Mochi Paws" below.

Brand Archetype: The Innocent

Mochi Paws embodies The Innocent archetype through pure joy and uncompromising goodness. The brand values wholesome nutrition over shortcuts, clean ingredients over mass-market junk, and shared happiness over simple convenience.

Social Media

  • Logo for Mochi Paws Pet Patisserie with illustrations of a dog, a dog head with hearts, and a skeleton in a costume, over a background of people with dogs in a park.
  • A German Shepherd dog wearing a pastel-colored party hat with dots, in front of a background featuring multiple
  • A pet bakery called Mochi Paws located on a street, with people and dogs lining up outside. The bakery has a cream-colored facade with green accents and a sign that reads "Pet Patisserie." There is a cartoon dog holding a cake and a sign indicating it is open Monday through Saturday from 8:00 AM to 5:00 PM.
  • Pink Pitaya Cloud organic pet treats on a ceramic plate outdoors, with a pet bakery box beside it. Background shows people walking dogs in a park.
  • Sliced pumpkin bread on parchment paper on a wooden table with a window view of a park and people walking outside. The text overlays promote Mochi Paws pet bakery and its pumpkin loaf, emphasizing it is dog-safe with zero artificial colors, available Monday through Saturday from 8:00 AM to 5:00 PM.
  • An ice cream cup with three scoops of ice cream in pink, green, and beige flavors on a rustic wooden surface with a background of outdoor seating and people. There is a wooden spoon and a small cookie on the ice cream. Overlaid text advertises Mochi Paws pet patisserie, highlighting berry flavor, dog-safe, and summer-ready treats, open Monday to Saturday from 8:00 AM to 5:00 PM.
  • A park scene with people and dogs, with an overlay of text promoting Mocha Paws pet patisserie, mentioning after the park dog-safe patisserie hours and operation times.
  • A three-tiered pink and blue birthday cake decorated with dog-themed toppers and frosting, with a dog-shaped cookie on top. There is a golden retriever in the background and birthday balloons and banners hanging outdoors. The image promotes dog-safe birthday cakes from Mochi Paws Pet Patisserie.
  • Pink pet treats shaped like paw prints with oats, labeled 'Pink Pitya Paw' and 'Mochi Paws Pet Patisserie,' featuring a logo with a dog in a cupcake and text indicating they are organic and healthy ingredients.
Multiple paw prints in different colors, including white, cream, brown, green, and black, on a transparent background.
A black and white pixelated image with abstract shapes.

World Building

Rooted in pure heart and artisanal simplicity, Mochi Paws creates a joyful haven right at the edge of the park. Whether it’s a quick reward after park play or a custom cake for a birthday milestone, the brand offers a worry-free ritual where 100% dog-safe treats let pet owners spoil their best friends with absolute peace of mind.

A circular graphic with the text "Happy BDay!" at the top. In the center, there is a cartoon drawing of a cute dog wearing a party hat, with heart-shaped glasses, a small nose, and a smiling mouth.
Cute cartoon dog holding a bone.
A cartoon illustration of a dog with sparkling eyes, sticking out tongue, wearing a striped scarf, holding a fork and spoon, with sparkling stars around its head.
A cute cartoon dog with a one eye patch, sitting inside a cupcake wrapper with whipped cream on top.
Cute cartoon dog with a fluffy coat standing behind a sign that says "We Are Open"
A simplified black and white illustration of a police badge containing a star in the center, with the word 'POLICE' written on it.