your brand,
reimagined
as a game.
Transform the message into an experience that entertains and connects with your audience.
Breaking fences, bending rules, and turning ads into playful experiences that don’t follow the herd.
Breaking fences, bending rules, and turning ads into playful experiences that don’t follow the herd.
What is an advergame?
Book recommendation: The Unfair Advantage by Ash Ali & Hasan Kubba
I have an Unfair Adventage, I combine my passion for games with years of advertising experience. The result is pure fusion: Selling + Fun.
An Advergame is a real game with a single mission: to sell your product or service. The difference is the approach—it must be done right. It has to be fun and compelling first, or the audience won't show up.
Advergames give your audience direct, close contact with your brand's voice, tone, and values. You use play to educate, sell, and build genuine engagement.
Ready to explore this interactive world of possibilities?
Let's talk about numbers
All data are from 2025 - link here
Grow your audience.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
know more:
81% of players remember a brand after playing its advergame (Statista, 2023)
Players spend 5–10 minutes on average interacting with a brand in a game — far more than a social media ad.
70% of users say they feel more positive toward a brand after playing a branded game.
Advergames can increase conversion rates by up to 30% when integrated with campaigns.
90% of Gen Z and Millennials say they prefer interactive brand experiences over static ads.
Grow your audience.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
How an Advergame can fit my needs?
Advergames can be a creative addition to your market campaings
To Release a New Product
If you're launching something new, an Advergame is a good way to let the audience touch and experience it. It cuts through the traditional sales pitch.
Example (Pans): Launch a new line of non-stick, colorful pans with a speed-cooking game. Players choose a pan color and race the clock to cook elaborate dishes, proving the pan's non-stick quality and displaying the new color options in action.
To educate the audience
Use a dedicated game world to immerse your audience in your brand's voice, tone, and core values. This makes complicated information engaging, not dull.
Example (Sustainability): If your product uses 100% green materials, create a simple resource-management game where players navigate the production process, visually demonstrating the brand's commitment to the environment and sustainable sourcing.
To promote products/services
An Advergame gets people to willingly spend time with your offerings. It’s a targeted, fun way to keep your product front-of-mind.
Example (Streaming Service): Promote a new sci-fi show on a streaming platform with a retro-style arcade game. Players navigate a maze to collect clues related to the show’s plot and characters. This directly promotes the content and rewards players with entertainment.
To engage your audience
Move beyond likes and comments. Engagement means deep, sustained interaction that builds loyalty and positive association with your brand.
Example (Fashion Brand): A fast-paced puzzle game where users match accessories and clothing items based on the new season's collection. The gameplay reinforces style pairings, keeps users interacting with the product line, and offers a discount code for achieving a high score.
To promote in events
Events are loud. An Advergame provides an instant, interactive anchor. Use a QR code for immediate, competitive interaction that connects the physical event with a digital reward.
Example (Juice Brand): At an event, launch a fast-paced "Juice Dash" competition. Players who download and achieve the highest score on the leaderboard instantly win a free sample or a premium prize, driving immediate product consumption and event buzz.
To create a fuzz
Advergames are built to be shared. By adding a competitive leaderboard or clear incentives, you create a social talking point that encourages users to bring others into the game.
Example (Energy Drink): Create a difficult, short, endless runner game. The brand offers a limited-edition prize to the top three scores each week. The challenge and the high-value reward guarantee players will share their scores and encourage friends to try and beat their rank, generating sustained viral interest.
my core values
simple 2d game style
My games live in the world of distinctive 2D art like retro pixel art or bold, clean vector-based design. This approach isn't just a style choice; it ensures faster development, quick loading times, and a unique, memorable aesthetic that reinforces your unconventional brand identity.
Casual, Accessible Gameplay
My goal is always fun games that anyone can play. For mass reach, high engagement, and maximum selling potential, I recommend simple mechanics that get straight to the point. If your brand specifically targets an audience that would benefit from a more complex mechanic, we can certainly go deeper—but for the majority of campaigns, simple is the strategic winner.
Extensive Research
I conduct extensive research to fully dissect your product, service, and audience persona. The results are the blueprint, measuring the best direction for every element: game style, operational system, color palettes, brand voice, and tone. Your brand and your target remain the main focus, always.
FAQs
We understand enough about your fragile human brains to know that you probably have questions about the sudden appearance of a race of technologically superior space beings on your intergalactic doorstep. Our Human Affairs Officer has prepared some answers below.
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Each project is unique — but on average, production takes around 3 months.
Month 1: Concept meetings, planning, and pre-production.
Month 2: Development and illustration work.
Month 3: Refinement, testing, and launch prep.
This timeline can extend depending on the game’s scope, but never shorter. Games (even simple advergames) take time, love, and precision to be done right.
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Both — and more!
Your advergame can be made for mobile, desktop, or directly playable in the browser.
However, this choice needs to be decided early during Phase 1, since each platform has its own technical and design considerations.
Don’t worry — I’ll help you define which option best fits your goals and audience. -
I’d love to say yes — but when we’re talking about advergames, there are a few creative limits (and smart reasons for them).
Advergames are designed for brand promotion, and most players are casual or non-gamers. That means we focus on experiences that are simple, intuitive, and fun, avoiding complex mechanics that could frustrate the audience.The goal isn’t just to make a game — it’s about turning your brand into an experience that reaches and connects with the widest audience possible.
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• Phase 01: First Briefing
Our first meeting is about crucial details and radical transparency. This is where we both ask the hard questions. I analyze your brand, product, and audience to determine if an Advergame is the right strategic move. If it's not a strong fit, I'll be honest and explain why. If it is, I send the initial quote, and we get ready to the next step.
• Phase 02: Plan of attack
This phase is the blueprint for domination. We align on the core game idea, and I develop the full scope: the game concept and the marketing strategy. This includes social media directions and a clear script for how the Advergame must be released. I also provide the website design sketch for the game. We adjust and fine-tune every detail together.
• Phase 03: Execution
With the approved Plan of Attack in hand, I move into full production mode. This is where the interactive world is built. It’s important to note that a truly bespoke, quality Advergame and its accompanying campaign typically require a minimum of three months to complete. Timeframes vary, but the result is always a bold, unforgettable brand experience.