your brand,
reimagined
as a game.
Transform the message into an experience that entertains and connects with your audience.
Breaking fences, bending rules, and turning ads into playful experiences that don’t follow the herd.
Breaking fences, bending rules, and turning ads into playful experiences that don’t follow the herd.
What is an advergame?
An Advergame is a real game with a single mission: sell your product or service. The difference is the approach: it has to be fun and compelling first, or the audience won't show up.
I combine my passion for games with over 10 years of advertising experience and an MBA in Game Design. The result is pure fusion: Selling + Fun.
Advergames give your audience direct, close contact with your brand's voice, tone, and values. You use play to educate, sell, and build genuine engagement, not a banner they scroll past.
Research consistently connects advergames to positive brand attitude and an increase in purchase intent — entertainment-first design is the key driver. (IIS University Journal, 2023) ResearchGate
Let's talk about numbers
47%
more time spent with content compared to non-interactive formats.
(Magna Global, via Agility PR) Agility PR Solutions
48%
25%
63%
39%
among consumers who have recently experienced gamified ads, say they are more likely to remember the brand featured.
(YouGov, 2025) Yougov
41%
say they would rather see a gamified ad than a standard digital ad if given the choice.
(YouGov, 2025) Yougov
Market Growth
The gamification market is estimated at $19.4 billion in 2025 and is projected to reach $61.3 billion by 2030 — a 25.85% CAGR. (Source Mordor Intelligence / Research and Markets)
How an advergame
fits your needs.
There is no one-size-fits-all game. Every advergame is built around a specific goal. Here are the most common ways brands put them to work.
Launch a new product
Let your audience touch and experience it before buying: cutting through the traditional sales pitch.
↳ Speed-cooking game to launch a new line of non-stick, colorful pans.
Educate your audience
Immerse people in your brand's values. Make complicated information engaging, not a wall of text.
↳ Resource-management game showing green material sourcing for a sustainable brand.
Promote products & services
Get people to willingly spend time with your offerings. Front-of-mind, no interruption needed.
↳ Retro arcade game promoting a new sci-fi show, rewarding players with plot clues.
Build deep engagement
Beyond likes and comments. Sustained interaction that builds loyalty and positive brand association.
↳ Puzzle game matching fashion accessories, unlocking discount codes at high scores.
Activate at events
Events are loud. A QR-code advergame creates an instant, competitive anchor that lives beyond the day.
↳ "Juice Dash" leaderboard at a brand event: top score wins a premium prize instantly.
Create a buzz
Built to be shared. Leaderboards and incentives give people a reason to bring their whole circle into the game.
↳ Weekly endless-runner challenge offering limited-edition prizes, driving viral loops.
my core values
simple 2d game style
My games live in the world of distinctive 2D art like retro pixel art or bold, clean vector-based design. This approach isn't just a style choice; it ensures faster development, quick loading times, and a unique, memorable aesthetic that reinforces your unconventional brand identity.
Casual, Accessible Gameplay
My goal is always fun games that anyone can play. For mass reach, high engagement, and maximum selling potential, I recommend simple mechanics that get straight to the point. If your brand specifically targets an audience that would benefit from a more complex mechanic, we can certainly go deeper—but for the majority of campaigns, simple is the strategic winner.
Extensive Research
I conduct extensive research to fully dissect your product, service, and audience persona. The results are the blueprint, measuring the best direction for every element: game style, operational system, color palettes, brand voice, and tone. Your brand and your target remain the main focus, always.
FAQs
We understand enough about your fragile human brains to know that you probably have questions about the sudden appearance of a race of technologically superior space beings on your intergalactic doorstep. Our Human Affairs Officer has prepared some answers below.
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Each project is unique — but on average, production takes around 3 months.
Month 1: Concept meetings, planning, and pre-production.
Month 2: Development and illustration work.
Month 3: Refinement, testing, and launch prep.
This timeline can extend depending on the game’s scope, but never shorter. Games (even simple advergames) take time, love, and precision to be done right.
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Both — and more!
Your advergame can be made for mobile, desktop, or directly playable in the browser.
However, this choice needs to be decided early during Phase 1, since each platform has its own technical and design considerations.
Don’t worry — I’ll help you define which option best fits your goals and audience. -
I’d love to say yes — but when we’re talking about advergames, there are a few creative limits (and smart reasons for them).
Advergames are designed for brand promotion, and most players are casual or non-gamers. That means we focus on experiences that are simple, intuitive, and fun, avoiding complex mechanics that could frustrate the audience.The goal isn’t just to make a game — it’s about turning your brand into an experience that reaches and connects with the widest audience possible.
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• Phase 01: First Briefing
Our first meeting is about crucial details and radical transparency. This is where we both ask the hard questions. I analyze your brand, product, and audience to determine if an Advergame is the right strategic move. If it's not a strong fit, I'll be honest and explain why. If it is, I send the initial quote, and we get ready to the next step.
• Phase 02: Plan of attack
This phase is the blueprint for domination. We align on the core game idea, and I develop the full scope: the game concept and the marketing strategy. This includes social media directions and a clear script for how the Advergame must be released. I also provide the website design sketch for the game. We adjust and fine-tune every detail together.
• Phase 03: Execution
With the approved Plan of Attack in hand, I move into full production mode. This is where the interactive world is built. It’s important to note that a truly bespoke, quality Advergame and its accompanying campaign typically require a minimum of three months to complete. Timeframes vary, but the result is always a bold, unforgettable brand experience.